MarketingSenior
Marketing × Senior
Senior marketer with 12 years of experience in B2B/SaaS marketing, covering everything from data-driven user acquisition to brand strategy development. Skilled in digital ad operations, CRM infrastructure building, and cross-functional project leadership. Achieved ROI maximization through multi-channel initiatives in domestic and international markets, with a strong track record of supporting new business launches in growth markets.
📌 Career Summary
- ▸TechBridge Inc. (SaaS company): Marketing Manager (2019–Present). Led ABM initiatives and customer success alignment to boost LTV and drive domestic revenue growth. Managed an annual budget of ¥150 million and led a team of 7.
- ▸Global Advertising Agency ABC: Account Director (2014–2019). Spearheaded multiple digital campaigns for finance and retail clients. Balanced client strategy alignment with external vendor management, maintaining a 95% contract renewal rate.
- ▸Major Retail Manufacturer D: Marketing Department New Hire (2012–2014). Worked on data analysis during the transition from offline promotions to online channels. Built initial reports by integrating POS data and web behavior logs.
📌 Achievements & Strengths
- ▸Drove annual MQL/SQL generation up 140% year-over-year (from ¥280 million to ¥610 million projected). Achieved a 22% close rate through personalized ABM approaches targeting 50 accounts.
- ▸Migrated marketing automation from Salesforce to HubSpot within 3 months, reducing data contamination by 40% and improving campaign delivery reliability to 99.5%.
- ▸Planned launch marketing for UK and US markets during early international expansion. Collaborated with 15 local influencers, achieving 120,000 first-month page views and maintaining CPI below ¥350.
📌 Skills
- ▸MarTech/Analytics: Salesforce Marketing Cloud, HubSpot, GA4, BigQuery, Tableau, Mixpanel
- ▸Campaign/Ad Ops: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Programmatic DSP
- ▸Strategy/Management: ABM design, LTV/CAC optimization, budget allocation (RoAS/ROMI calculation), cross-functional leadership, business English negotiation (C1)
📌 Self-PR
- ▸I design strategies grounded in 'understanding the human behind the numbers.' In my previous role, when onboarding flow adoption lagged, I didn't rely solely on A/B testing. Instead, I analyzed support calls and session recordings, identifying 'psychological barriers in initial setup' as the root cause. By introducing step-based micro-conversion incentives and video tutorials, 30-day retention jumped from 34% to 61%. I believe sustainable growth comes from iterating between frontline insights and data.
💡 Key Tips
- 💡Japanese companies value 'contribution process,' while foreign firms prioritize 'quantitative results and impact scope.' Prepare to switch your storytelling approach accordingly in interviews and cover letters.
- 💡Be ready to discuss your MarTech selection rationale and any failures (e.g., post-implementation adoption challenges) to demonstrate that you choose tools to solve business problems, not just for operational skill.
- 💡For senior roles, evidence of mentoring and fostering organizational culture can make or break your candidacy. Quantify your mentorship methods and knowledge-sharing initiatives.
- 💡Clearly define your salary expectations and career goals. Foreign companies tend to value immediate impact and broad scope, while Japanese firms prioritize long-term stability and internal coordination—align your motivations accordingly.
🔗 🔗 Other levels
Last reviewed: 2026-09-06 · aijobs Editorial