MarketingNew Graduate
Marketing × New Graduate
During four years of university, I focused on digital marketing and data analysis, gaining hands-on experience across multiple projects in social media management, content creation, and advertising optimization. I combine strategic planning grounded in user psychology with technical skills in Python for data visualization and GA4 configuration. As a new graduate, I am a data-driven marketer seeking to deliver immediate impact through agile execution and rapid PDCA cycles.
📌 Career Summary
- ▸Digital Marketing Intern at XYZ Co., Ltd. (DMM.com Group), Apr 2023 - Jul 2023: Planned and executed user acquisition campaigns. Designed A/B tests that improved landing page CTR from 1.2% to 2.8%. Created weekly performance reports and optimized ad budget allocation.
- ▸Project Leader at University Marketing Research Club, Apr 2022 - Mar 2023: Led a 15-member team for a regional tourism PR project. Designed a social-media-integrated campaign that grew cumulative followers to over 30,000 and secured 500,000 JPY in sponsorship from local businesses.
- ▸Assistant Store Manager (Part-time) at a Franchise Cafe, Apr 2021 - Present: Initiated and executed a landing page optimization campaign to boost store traffic. Introduced a membership points app, increasing visit frequency by 15% and directly contributing to monthly sales growth. Also developed staff training schedules.
📌 Achievements & Strengths
- ▸Social Media Management: Managed Instagram/TikTok accounts, growing followers from 12,000 to 45,000 (+275%) in six months with an engagement rate of 4.8%. Sustained a posting cadence of three times per week based on trend analysis.
- ▸Advertising Operations: Reduced CPA by 35% from baseline within a monthly Meta Ads budget of 300,000 JPY, maintaining a stable ROI of 1.8. Conducted weekly creative A/B tests and built a system to automatically identify high-converting ad creatives.
- ▸Data Analysis: Automated weekly performance dashboards using Google Analytics 4 and Looker Studio. Identified exit pages and proposed UX improvements, extending average site session duration by 23 seconds.
📌 Skills
- ▸Marketing Tools: Meta Business Suite, Google Analytics 4, Looker Studio, Canva, Notion, Excel (Pivot Tables, VLOOKUP)
- ▸Programming & Web: Python (pandas, matplotlib, seaborn), HTML/CSS (basic editing), SEO keyword research (SEMrush)
- ▸Languages & Certifications: TOEIC 890, JLPT N2, Web Marketing Certification Level 2, Information Processing Engineer (FE) Passed
📌 Self-PR
- ▸Growing up in a rural area, I aspired to bring local charm to a national audience. In my freshman year, I independently launched an EC site renewal project for local specialty products. Initially, conversion rates were below 0.5% due to low awareness. By conducting customer interviews, I identified purchasing barriers and revamped promotions with TikTok videos and KOL partnerships tailored to target segments. Within six months, page views tripled and conversion rates rose to 2.1%. This experience taught me that combining data with qualitative research is key to growth. I am eager to contribute as an immediate asset in your data-driven marketing culture.
💡 Key Tips
- 💡For new graduate job hunting, prepare to explain not just the numbers but the reasoning behind your goals and how you derived them in interviews.
- 💡Japanese companies value logical structure and teamwork, while foreign firms emphasize English communication and autonomy—tailor your personal pitch and emphasis accordingly.
- 💡Attach a portfolio (e.g., actual campaign materials or analysis reports) with a QR code to demonstrate practical experience and significantly boost your chances of advancing.
- 💡Earning official certifications for tools like GA4 or Meta Ads can showcase your expertise even as a newcomer.
- 💡Clarify in your resume and essays that marketing is not just ad placement but encompasses the full cycle of research, strategy, execution, measurement, and improvement.
🔗 🔗 Other levels
Last reviewed: 2026-09-06 · aijobs Editorial