MarketingMid-career
Marketing × Mid-career
7 years of experience in B2B SaaS marketing, driving market penetration for new businesses through a dual focus on data-driven lead generation and brand strategy. Skilled in user behavior analysis with GA4/SQL, A/B test optimization, and multi-channel campaign design. Extensive experience collaborating with global teams, including international expansion initiatives.
📌 Career Summary
- ▸2018.04–2021.03: TechBridge Inc. (SaaS vendor) | Digital Marketing Team, Lead Generation Specialist. Managed paid search and content marketing to drive inbound leads, increasing MQLs from 15 to 85 per month and improving lead-to-opportunity conversion by 22%.
- ▸2021.04–2023.12: Global Solutions LLC (EC platform) | Marketing Division, Senior Specialist. Led multi-channel campaigns and web analytics, boosting product DAU to 50,000 and improving ad spend efficiency by 35% through ROI analysis.
- ▸2024.01–Present: Nexa Marketing Inc. (foreign-owned ad agency) | Client Success Manager. Oversee client marketing strategies and performance, ensuring KPI achievement and fostering long-term partnerships.
📌 Achievements & Strengths
- ▸Expanded MQLs from 15 to 85 per month and increased sales conversion rate by 22%, achieving KPIs for two consecutive years.
- ▸Drove product DAU to exceed 50,000; improved ad spend efficiency by 35% through channel-specific ROI analysis.
- ▸Hosted over 120 B2B webinars with an average attendee satisfaction of 4.6/5.0, maintaining top-tier engagement rates in the industry.
- ▸Collaborated with multicultural teams (Japan, Singapore, USA) to launch APAC campaigns, achieving 120% of first-year sales targets.
📌 Skills
- ▸Data Analysis: GA4, BigQuery, SQL, Looker Studio, Python (Pandas basics).
- ▸Marketing Tools: Salesforce, HubSpot, Adobe Analytics, Google Ads, Meta Ads Manager.
- ▸Strategy & Execution: A/B test design, CRO, SEO/SEM, email marketing automation, press release and media planning.
- ▸Languages & Other: Business-level English, Scrum fundamentals, Figma (wireframing).
📌 Self-PR
- ▸When existing channels plateaued, I rebuilt the data infrastructure from scratch. By consolidating logs into BigQuery and implementing SQL-based cohort analysis, I identified conversion bottlenecks across the customer lifecycle. I then optimized email automation flows and personalized landing pages, reducing churn by 40% and establishing a closed-loop marketing automation system. This experience sharpened my ability to interpret human behavior behind the numbers.
💡 Key Tips
- 💡When applying to both Japanese and foreign companies, use numbers as a common language but adjust the emphasis: for Japanese firms, highlight process and collaboration; for foreign firms, emphasize initiative and scalability.
- 💡Don't just list hard skills like GA4 and SQL; explain why you implemented them, how you used them, and what changed as a result to demonstrate immediate value.
- 💡For mid-career roles, balance immediate impact with cultural fit. In your personal statement, include a problem-solving story that shows adaptability and cross-functional collaboration.
- 💡Tailor your interview preparation to the company's growth stage (startup, mature, or turnaround) and be ready to discuss how you allocate marketing resources accordingly.
🔗 🔗 Other levels
Last reviewed: 2026-09-06 · aijobs Editorial